December 8, 2025

End Of Year Review: How Do Your Reviews Stack Up In 2025?

The end of the year is often a time for reflection and planning for the New Year for many small businesses.       From maintaining […]
November 10, 2025

Location, Location, Location: When Proximity Can Tell You About Quality

Way back, earlier this year I mentioned how knowing where your customers are is an important piece of alignment (see The Alignment Delta for more details). […]
August 18, 2025

Search In The AI Era: The (Quiet) Elephant In The Room For Small Businesses

If you’ve been following along on this blog for long enough, you’ve noticed there hasn’t been much mentioned on the AI or Large Language Model fronts […]
May 26, 2025

Small Businesses: Here’s The Absolute Best Way To Earn Reviews

“Reviews make your business real.”       We can learn a lot through reviews & feedback regardless of where they’re being offered — feedback loops […]