The Small Business Sidekick Blog
All things marketing for small businesses and entrepreneurs.
April 13, 2026
Chaos. Every business fights against the forces of chaos and in uncertain conditions, small businesses can feel the brunt of that chaos – especially without […]
April 6, 2026
The inciting incident. You might have heard this term used in different contexts – perhaps in a book or movie when the main character or […]
March 30, 2026
Over the past 17 years, I’ve seen endless hype cycles in digital marketing. A “hype cycle” is when some marketing task, tactic or other method […]
March 23, 2026
I write a lot about search on this blog – it’s my first love and most experienced field of study in the larger subset of digital […]
March 16, 2026
With spring coming up quickly, it’s often the time when demand rhythms start to shift for many industries. Demand, of course, is the desire & […]
March 9, 2026
Focus. A few weeks ago I mentioned that this and fundamentals as being some important areas to make your core strengths in 2026. […]
March 2, 2026
We all know the importance of online reviews. Public reviews play an important role in the decision making process for customers – from small businesses […]
February 23, 2026
I write a lot about balance when it comes to digital marketing. Balance is crucial in many respects – from fending off volatility coming […]
February 16, 2026
Last year I mentioned the importance of balance when it comes to digital marketing for small businesses. In that post I described how keeping […]
February 9, 2026
Late last year, I briefly touched on search in the AI era, and mentioned how many modern LLM interfaces go hand-in-hand with the search domain and […]