The Small Business Sidekick Blog
All things marketing for small businesses and entrepreneurs.
May 11, 2026
Every opportunity that comes through your digital marketing has the potential to contribute to your sustainable growth. This is why every… …missed call… […]
May 4, 2026
Websites come in all shapes and sizes – even more so in 2026. From different, flexible, feature-rich platforms like WordPress and Drupal to old-school […]
April 27, 2026
Feedback loops are a vital part of the digital ecosystem for small businesses. If you’ve subscribed or purchased anything from a business or brand through […]
April 20, 2026
Growing or busy? For many of my clients growth means sustainable growth – a longer term plan built to last, improving over time and each […]
April 13, 2026
Chaos. Every business fights against the forces of chaos and in uncertain conditions, small businesses can feel the brunt of that chaos – especially without […]
April 6, 2026
The inciting incident. You might have heard this term used in different contexts – perhaps in a book or movie when the main character or […]
March 30, 2026
Over the past 17 years, I’ve seen endless hype cycles in digital marketing. A “hype cycle” is when some marketing task, tactic or other method […]
March 23, 2026
I write a lot about search on this blog – it’s my first love and most experienced field of study in the larger subset of digital […]
March 16, 2026
With spring coming up quickly, it’s often the time when demand rhythms start to shift for many industries. Demand, of course, is the desire & […]
March 9, 2026
Focus. A few weeks ago I mentioned that this and fundamentals as being some important areas to make your core strengths in 2026. […]