The Small Business Sidekick Blog
All things marketing for small businesses and entrepreneurs.
June 1, 2026
A few weeks ago I mentioned how differentiation for many small businesses starts with their origin story – it’s often the driving force or catalyst for […]
May 18, 2026
A few weeks ago I wrote about catalysts: the sparks that drive peaks in demand for the products and services you offer with your small business. […]
May 11, 2026
Every opportunity that comes through your digital marketing has the potential to contribute to your sustainable growth. This is why every… …missed call… […]
May 4, 2026
Websites come in all shapes and sizes – even more so in 2026. From different, flexible, feature-rich platforms like WordPress and Drupal to old-school […]
April 27, 2026
Feedback loops are a vital part of the digital ecosystem for small businesses. If you’ve subscribed or purchased anything from a business or brand through […]
April 20, 2026
Growing or busy? For many of my clients growth means sustainable growth – a longer term plan built to last, improving over time and each […]
April 13, 2026
Chaos. Every business fights against the forces of chaos and in uncertain conditions, small businesses can feel the brunt of that chaos – especially without […]
April 6, 2026
The inciting incident. You might have heard this term used in different contexts – perhaps in a book or movie when the main character or […]
March 30, 2026
Over the past 17 years, I’ve seen endless hype cycles in digital marketing. A “hype cycle” is when some marketing task, tactic or other method […]
March 23, 2026
I write a lot about search on this blog – it’s my first love and most experienced field of study in the larger subset of digital […]