The Small Business Sidekick Blog

The past two weeks have been heavy on metrics – from understanding the importance of metrics and how they weave together with your small business story […]

In last week’s post I mentioned how the amount of data and metrics can often feel overwhelming for many small business owners.   This can be […]

“If you can’t measure it, you can’t improve it.”   The digital marketing world is full of endless metrics.   From basic, surface level metrics like […]

Content.   You’ve likely heard this word used quite a bit if you’ve done any digital marketing for your small business in the last 15-20 years. […]

The past few weeks I’ve gone over a few different areas of differentiation — things that can create separation between your small business and others with […]

A few weeks ago I mentioned how differentiation for many small businesses starts with their origin story – it’s often the driving force or catalyst for […]

A few weeks ago I wrote about catalysts: the sparks that drive peaks in demand for the products and services you offer with your small business. […]

Every opportunity that comes through your digital marketing has the potential to contribute to your sustainable growth.   This is why every…   …missed call…   […]