A few weeks ago I mentioned how differentiation for many small businesses starts with their origin story – it’s often the driving force or catalyst for […]

A few weeks ago I wrote about catalysts: the sparks that drive peaks in demand for the products and services you offer with your small business. […]

Every opportunity that comes through your digital marketing has the potential to contribute to your sustainable growth.   This is why every…   …missed call…   […]

Feedback loops are a vital part of the digital ecosystem for small businesses.   If you’ve subscribed or purchased anything from a business or brand through […]

Growing or busy?   For many of my clients growth means sustainable growth – a longer term plan built to last, improving over time and each […]

Chaos.   Every business fights against the forces of chaos and in uncertain conditions, small businesses can feel the brunt of that chaos – especially without […]

The inciting incident.   You might have heard this term used in different contexts – perhaps in a book or movie when the main character or […]

Over the past 17 years, I’ve seen endless hype cycles in digital marketing.   A “hype cycle” is when some marketing task, tactic or other method […]

With spring coming up quickly, it’s often the time when demand rhythms start to shift for many industries.   Demand, of course, is the desire & […]

Focus.     A few weeks ago I mentioned that this and fundamentals as being some important areas to make your core strengths in 2026.   […]