“How did you hear about us?”   If you’ve called or contacted your favorite business about a service or product, you’ve likely heard them ask this […]

Over the past 17 years I’ve experienced working with many, many small businesses – from solo/lone founders to mid-size emerging local businesses – and almost everything […]

“All plans are worthless, but planning is everything.” -Dwight D. Eisenhower   A few weeks ago I wrote about how working backwards can be a useful […]

Almost every Monday morning I have a time slot dedicated for organizing my week.   I review client work, my internal tasks, map out projects and […]

The past two weeks have been heavy on metrics – from understanding the importance of metrics and how they weave together with your small business story […]

In last week’s post I mentioned how the amount of data and metrics can often feel overwhelming for many small business owners.   This can be […]

“If you can’t measure it, you can’t improve it.”   The digital marketing world is full of endless metrics.   From basic, surface level metrics like […]

Content.   You’ve likely heard this word used quite a bit if you’ve done any digital marketing for your small business in the last 15-20 years. […]

The past few weeks I’ve gone over a few different areas of differentiation — things that can create separation between your small business and others with […]

A few weeks ago I mentioned how differentiation for many small businesses starts with their origin story – it’s often the driving force or catalyst for […]