The Small Business Sidekick Blog

All things marketing for small businesses and entrepreneurs.

August 18, 2025

Search In The AI Era: The (Quiet) Elephant In The Room For Small Businesses

If you’ve been following along on this blog for long enough, you’ve noticed there hasn’t been much mentioned on the AI or Large Language Model fronts […]
August 11, 2025

Connecting The Dots: Unraveling Digital Spaces For Small Businesses, Part II

As a follow up to last week’s post on Unraveling Digital spaces, today I want to push things a bit further to apply the digital layer […]
August 4, 2025

Digital Layers: Unraveling Digital Spaces (And How They Fit Together) For Small Businesses, Part I

Facebook, Instagram, Google, TikTok, Reddit, Pinterest, ChatGPT.       The list of digital platforms for small business owners to learn, explore – and leverage – […]
July 28, 2025

The Post-Service System Delta: Continuing The Customer Story Beyond The Sale

The customer story.       It starts with a catalyst (some problem or desire) for your customer.       Your customer looks to various […]
July 21, 2025

Sharper: Mathematics Can Separate The Good From The Great (And Growing) Small Businesses

If you’ve been following along on here this year, you probably know that I’m a bit of a Mathematics nerd.       From my posts […]
July 14, 2025

Planting Seeds: Using Long-term Thinking To Stay Ahead (Of Everyone)

We’re right in the thick of another summer season and for small businesses, that can mean many things.       Over the past 16 years […]
July 7, 2025

The Onboarding/Scheduling Delta: Creating Seamless Service/Project Experiences

You’ve just closed a new sale for your small business.       Vibes are high and you’re on Cloud 9.       You’re excited, […]
June 30, 2025

The Sales System Delta: Repeatable Gaps To Close More For Your Small Business

Over my time helping small businesses with digital marketing, I’ve watched many grow from 0 (or less) to millions of dollars in revenue per year.   […]
June 23, 2025

Grow Or Decay: The Fine Art Of Focus & Attention In The Digital World

Attention.     Focus.     Two really simple concepts that can be applied to a lot of things in business.       From operations, […]
June 16, 2025

Replacing Yourself In Your Small Business: It’s Just Algebra (And That’s Ok)

You’re a small business owner who’s (probably) working too much.       You’re wearing multiple hats (roles) on any given day inside your business – […]