The Small Business Sidekick Blog
All things marketing for small businesses and entrepreneurs.
February 23, 2026
I write a lot about balance when it comes to digital marketing. Balance is crucial in many respects – from fending off volatility coming […]
February 16, 2026
Last year I mentioned the importance of balance when it comes to digital marketing for small businesses. In that post I described how keeping […]
February 9, 2026
Late last year, I briefly touched on search in the AI era, and mentioned how many modern LLM interfaces go hand-in-hand with the search domain and […]
February 2, 2026
Last year in this blog I mentioned the importance of understanding what matters most to your best customers. This can be a helpful starting point […]
January 26, 2026
Welcome to 2026 – it’s good to be back writing again in the New Year. Last year in this blog I went into detail […]
December 15, 2025
This post will be short and sweet today – just a simple thank you for following along this year on this blog. It’s […]
December 8, 2025
The end of the year is often a time for reflection and planning for the New Year for many small businesses. From maintaining […]
December 1, 2025
With Thanksgiving now fully behind us in 2025 (already!), for many small businesses the months of December through February can present challenges on many fronts. […]
November 24, 2025
2025. It’s hard to believe 2025 is almost over – it’s been an incredible year so far & there’s a lot to be […]
November 17, 2025
A few weeks ago I mentioned the importance of creating a very clear description of who, exactly, your best customers are. Without this description […]