The Small Business Sidekick Blog
All things marketing for small businesses and entrepreneurs.
June 9, 2025
Working with small businesses with their digital marketing the past 9 years (with Sidekick) has taught me a nearly uncountable number of lessons about challenges they […]
June 2, 2025
Over the past 16 years, if there’s any one thing that’s remained the same, it’s “change”. Digital channels like search, social and email […]
May 26, 2025
“Reviews make your business real.” We can learn a lot through reviews & feedback regardless of where they’re being offered — feedback loops […]
May 19, 2025
“Leads are slow.” “It’s kind of quiet.” “When was our last lead?” These are some of the things I hear […]
May 12, 2025
With your measurement system in place and data for your small business at your fingertips, we can now start leveraging that data. Just […]
May 5, 2025
So far we’ve covered a lot of “deltas” – gaps or distances – you can identify and use to help your small business. From […]
April 28, 2025
There are few guarantees in the small business world (or in digital marketing for that matter). However one thing that can be guaranteed is […]
April 21, 2025
With your small business properly aligned with its ideal customers & differentiation identified and in place, now it’s time to look at ways to build (and […]
April 8, 2025
In my last post here, I went over the “alignment delta” and how starting with search marketing can help small businesses align their digital marketing efforts […]
March 25, 2025
In my previous post here, I walked through my journey through digital marketing, viewed through the lens of my Mathematics background. In that post […]