The Small Business Sidekick Blog
All things marketing for small businesses and entrepreneurs.
October 13, 2025
Last week I mentioned some quick wins you can get done before the end of 2025 to set you up for a great 2026 and this […]
October 6, 2025
With just under 2 months left before the holiday season starts, many small businesses are starting their 2026 planning as the end of 2025 nears. […]
September 29, 2025
A few weeks ago I went over some of the high level metrics that are common in the world of digital analytics. From […]
September 22, 2025
Throughout my time working online the past 16+ years now, having a website went from a “nice-to-have” to “must-have” for most small businesses I’ve worked with. […]
September 15, 2025
I write about relevance a lot in this blog – for good reason. Being – and staying – relevant is one of the […]
September 8, 2025
We live in an era of endless digital data. According to some sources, there are 402 million terabytes of data created every […]
September 1, 2025
I’ve covered a lot of core concepts on this blog so far this year – from alignment and differentiation to breakdowns of various digital spaces for […]
August 25, 2025
Being a small business owner comes with many, many challenges (as I’m sure you’re well aware). While there are plenty of offline challenges […]
August 18, 2025
If you’ve been following along on this blog for long enough, you’ve noticed there hasn’t been much mentioned on the AI or Large Language Model fronts […]
August 11, 2025
As a follow up to last week’s post on Unraveling Digital spaces, today I want to push things a bit further to apply the digital layer […]