The Small Business Sidekick Blog
All things marketing for small businesses and entrepreneurs.
December 1, 2025
With Thanksgiving now fully behind us in 2025 (already!), for many small businesses the months of December through February can present challenges on many fronts. […]
November 24, 2025
2025. It’s hard to believe 2025 is almost over – it’s been an incredible year so far & there’s a lot to be […]
November 17, 2025
A few weeks ago I mentioned the importance of creating a very clear description of who, exactly, your best customers are. Without this description […]
November 10, 2025
Way back, earlier this year I mentioned how knowing where your customers are is an important piece of alignment (see The Alignment Delta for more details). […]
November 3, 2025
There are few guarantees when it comes to starting and growing a successful small business. From the early phases of getting a foothold in […]
October 27, 2025
“Where do you get your ideas?” “What should I write about?” These are some of the most common questions I […]
October 20, 2025
The last few weeks I’ve gone through some items you can sharpen up before 2026, along with some thoughts on what you can do to help […]
October 13, 2025
Last week I mentioned some quick wins you can get done before the end of 2025 to set you up for a great 2026 and this […]
October 6, 2025
With just under 2 months left before the holiday season starts, many small businesses are starting their 2026 planning as the end of 2025 nears. […]
September 29, 2025
A few weeks ago I went over some of the high level metrics that are common in the world of digital analytics. From […]