The Small Business Sidekick Blog

All things marketing for small businesses and entrepreneurs.

April 21, 2025

The Relevance Delta: Timing, Rhythm & Trust

With your small business properly aligned with its ideal customers & differentiation identified and in place, now it’s time to look at ways to build (and […]
April 8, 2025

The Why Delta And Differentiation

In my last post here, I went over the “alignment delta” and how starting with search marketing can help small businesses align their digital marketing efforts […]
March 25, 2025

The Alignment Delta And Search-First Digital Marketing

In my previous post here, I walked through my journey through digital marketing, viewed through the lens of my Mathematics background.     In that post […]
March 10, 2025

Marketing Through The Mathematics Lens: A Journey Into Marketing Deltas

“Mathematics” can be a scary word for many folks.     For those that find the field of Mathematics to be a bit scary, it can […]