October 20, 2025

A Closer Look: Who, Exactly, Are Your Best (Ideal) Customers?

The last few weeks I’ve gone through some items you can sharpen up before 2026, along with some thoughts on what you can do to help […]
October 13, 2025

Finding Your Why: Creating A Difference To Go Further In 2026

Last week I mentioned some quick wins you can get done before the end of 2025 to set you up for a great 2026 and this […]
September 29, 2025

Don’t Fly Blind: Track Leads For Your Small Business

A few weeks ago I went over some of the high level metrics that are common in the world of digital analytics.       From […]
September 15, 2025

Staying Fresh: An Important Piece Of Staying Relevant In The Digital World

I write about relevance a lot in this blog – for good reason.       Being – and staying – relevant is one of the […]
September 8, 2025

This Is (Still) The Absolute Best Source Of Data For Your Small Business

We live in an era of endless digital data.         According to some sources, there are 402 million terabytes of data created every […]
September 1, 2025

Impressions, Clicks, Visits, Conversions & Attribution: A 10,000 Foot View Of Digital Analytics For Small Businesses

I’ve covered a lot of core concepts on this blog so far this year – from alignment and differentiation to breakdowns of various digital spaces for […]
August 25, 2025

Consistency Wins: 4 Key Areas Consistency Can Keep Your Small Business Ahead In The Digital World

Being a small business owner comes with many, many challenges (as I’m sure you’re well aware).       While there are plenty of offline challenges […]
August 11, 2025

Connecting The Dots: Unraveling Digital Spaces For Small Businesses, Part II

As a follow up to last week’s post on Unraveling Digital spaces, today I want to push things a bit further to apply the digital layer […]
August 4, 2025

Digital Layers: Unraveling Digital Spaces (And How They Fit Together) For Small Businesses, Part I

Facebook, Instagram, Google, TikTok, Reddit, Pinterest, ChatGPT.       The list of digital platforms for small business owners to learn, explore – and leverage – […]
July 28, 2025

The Post-Service System Delta: Continuing The Customer Story Beyond The Sale

The customer story.       It starts with a catalyst (some problem or desire) for your customer.       Your customer looks to various […]