August 11, 2025

Connecting The Dots: Unraveling Digital Spaces For Small Businesses, Part II

As a follow up to last week’s post on Unraveling Digital spaces, today I want to push things a bit further to apply the digital layer […]
August 4, 2025

Digital Layers: Unraveling Digital Spaces (And How They Fit Together) For Small Businesses, Part I

Facebook, Instagram, Google, TikTok, Reddit, Pinterest, ChatGPT.       The list of digital platforms for small business owners to learn, explore – and leverage – […]
July 28, 2025

The Post-Service System Delta: Continuing The Customer Story Beyond The Sale

The customer story.       It starts with a catalyst (some problem or desire) for your customer.       Your customer looks to various […]
July 21, 2025

Sharper: Mathematics Can Separate The Good From The Great (And Growing) Small Businesses

If you’ve been following along on here this year, you probably know that I’m a bit of a Mathematics nerd.       From my posts […]
July 14, 2025

Planting Seeds: Using Long-term Thinking To Stay Ahead (Of Everyone)

We’re right in the thick of another summer season and for small businesses, that can mean many things.       Over the past 16 years […]
July 7, 2025

The Onboarding/Scheduling Delta: Creating Seamless Service/Project Experiences

You’ve just closed a new sale for your small business.       Vibes are high and you’re on Cloud 9.       You’re excited, […]
June 30, 2025

The Sales System Delta: Repeatable Gaps To Close More For Your Small Business

Over my time helping small businesses with digital marketing, I’ve watched many grow from 0 (or less) to millions of dollars in revenue per year.   […]
June 23, 2025

Grow Or Decay: The Fine Art Of Focus & Attention In The Digital World

Attention.     Focus.     Two really simple concepts that can be applied to a lot of things in business.       From operations, […]
June 16, 2025

Replacing Yourself In Your Small Business: It’s Just Algebra (And That’s Ok)

You’re a small business owner who’s (probably) working too much.       You’re wearing multiple hats (roles) on any given day inside your business – […]
June 9, 2025

Here’s What’s (Probably) Holding You Back (It’s All Math… And That’s Ok)

Working with small businesses with their digital marketing the past 9 years (with Sidekick) has taught me a nearly uncountable number of lessons about challenges they […]