September 8, 2025

This Is (Still) The Absolute Best Source Of Data For Your Small Business

We live in an era of endless digital data.         According to some sources, there are 402 million terabytes of data created every […]
September 1, 2025

Impressions, Clicks, Visits, Conversions & Attribution: A 10,000 Foot View Of Digital Analytics For Small Businesses

I’ve covered a lot of core concepts on this blog so far this year – from alignment and differentiation to breakdowns of various digital spaces for […]
August 25, 2025

Consistency Wins: 4 Key Areas Consistency Can Keep Your Small Business Ahead In The Digital World

Being a small business owner comes with many, many challenges (as I’m sure you’re well aware).       While there are plenty of offline challenges […]
August 18, 2025

Search In The AI Era: The (Quiet) Elephant In The Room For Small Businesses

If you’ve been following along on this blog for long enough, you’ve noticed there hasn’t been much mentioned on the AI or Large Language Model fronts […]
August 11, 2025

Connecting The Dots: Unraveling Digital Spaces For Small Businesses, Part II

As a follow up to last week’s post on Unraveling Digital spaces, today I want to push things a bit further to apply the digital layer […]
August 4, 2025

Digital Layers: Unraveling Digital Spaces (And How They Fit Together) For Small Businesses, Part I

Facebook, Instagram, Google, TikTok, Reddit, Pinterest, ChatGPT.       The list of digital platforms for small business owners to learn, explore – and leverage – […]
July 28, 2025

The Post-Service System Delta: Continuing The Customer Story Beyond The Sale

The customer story.       It starts with a catalyst (some problem or desire) for your customer.       Your customer looks to various […]
July 21, 2025

Sharper: Mathematics Can Separate The Good From The Great (And Growing) Small Businesses

If you’ve been following along on here this year, you probably know that I’m a bit of a Mathematics nerd.       From my posts […]
July 14, 2025

Planting Seeds: Using Long-term Thinking To Stay Ahead (Of Everyone)

We’re right in the thick of another summer season and for small businesses, that can mean many things.       Over the past 16 years […]
July 7, 2025

The Onboarding/Scheduling Delta: Creating Seamless Service/Project Experiences

You’ve just closed a new sale for your small business.       Vibes are high and you’re on Cloud 9.       You’re excited, […]