December 1, 2025

Be Local: 4 Ways To Win The End Of The Year Turn

With Thanksgiving now fully behind us in 2025 (already!), for many small businesses the months of December through February can present challenges on many fronts.   […]
November 24, 2025

Gratitude Week: 3 Things I’m Grateful For (So Far) In 2025

2025.       It’s hard to believe 2025 is almost over – it’s been an incredible year so far & there’s a lot to be […]
November 17, 2025

Decision Axes: What Matters Most To Your Best Customers?

A few weeks ago I mentioned the importance of creating a very clear description of who, exactly, your best customers are.     Without this description […]
November 10, 2025

Location, Location, Location: When Proximity Can Tell You About Quality

Way back, earlier this year I mentioned how knowing where your customers are is an important piece of alignment (see The Alignment Delta for more details). […]
November 3, 2025

Repetition, Reputation & Relevance: Controlling Your Small Business Digital Destiny

There are few guarantees when it comes to starting and growing a successful small business.     From the early phases of getting a foothold in […]
October 27, 2025

Keep It Simple: Choosing Topics For Your Small Business Content

“Where do you get your ideas?”       “What should I write about?”       These are some of the most common questions I […]
October 20, 2025

A Closer Look: Who, Exactly, Are Your Best (Ideal) Customers?

The last few weeks I’ve gone through some items you can sharpen up before 2026, along with some thoughts on what you can do to help […]
October 13, 2025

Finding Your Why: Creating A Difference To Go Further In 2026

Last week I mentioned some quick wins you can get done before the end of 2025 to set you up for a great 2026 and this […]
October 6, 2025

Prepping For 2026: 4 Areas To Sharpen Up (Or Refresh) Before The End Of 2025

With just under 2 months left before the holiday season starts, many small businesses are starting their 2026 planning as the end of 2025 nears.   […]
September 29, 2025

Don’t Fly Blind: Track Leads For Your Small Business

A few weeks ago I went over some of the high level metrics that are common in the world of digital analytics.       From […]