Almost every Monday morning I have a time slot dedicated for organizing my week.   I review client work, my internal tasks, map out projects and […]

The past two weeks have been heavy on metrics – from understanding the importance of metrics and how they weave together with your small business story […]

In last week’s post I mentioned how the amount of data and metrics can often feel overwhelming for many small business owners.   This can be […]

“If you can’t measure it, you can’t improve it.”   The digital marketing world is full of endless metrics.   From basic, surface level metrics like […]