May 19, 2025
“Leads are slow.” “It’s kind of quiet.” “When was our last lead?” These are some of the things I hear […]
May 12, 2025
With your measurement system in place and data for your small business at your fingertips, we can now start leveraging that data. Just […]
May 5, 2025
So far we’ve covered a lot of “deltas” – gaps or distances – you can identify and use to help your small business. From […]
April 28, 2025
There are few guarantees in the small business world (or in digital marketing for that matter). However one thing that can be guaranteed is […]
April 21, 2025
With your small business properly aligned with its ideal customers & differentiation identified and in place, now it’s time to look at ways to build (and […]
April 8, 2025
In my last post here, I went over the “alignment delta” and how starting with search marketing can help small businesses align their digital marketing efforts […]
March 25, 2025
In my previous post here, I walked through my journey through digital marketing, viewed through the lens of my Mathematics background. In that post […]
March 10, 2025
“Mathematics” can be a scary word for many folks. For those that find the field of Mathematics to be a bit scary, it can […]
February 22, 2025
It’s been a few years since I’ve written here on Small Business Sidekick’s official blog (most of my previous posts will be refreshed here in the […]