The Small Business Sidekick Blog
All things marketing for small businesses and entrepreneurs.
May 19, 2025
“Leads are slow.” “It’s kind of quiet.” “When was our last lead?” These are some of the things I hear […]
May 12, 2025
With your measurement system in place and data for your small business at your fingertips, we can now start leveraging that data. Just […]
May 5, 2025
So far we’ve covered a lot of “deltas” – gaps or distances – you can identify and use to help your small business. From […]
April 28, 2025
There are few guarantees in the small business world (or in digital marketing for that matter). However one thing that can be guaranteed is […]
April 21, 2025
With your small business properly aligned with its ideal customers & differentiation identified and in place, now it’s time to look at ways to build (and […]
April 8, 2025
In my last post here, I went over the “alignment delta” and how starting with search marketing can help small businesses align their digital marketing efforts […]
March 25, 2025
In my previous post here, I walked through my journey through digital marketing, viewed through the lens of my Mathematics background. In that post […]
March 10, 2025
“Mathematics” can be a scary word for many folks. For those that find the field of Mathematics to be a bit scary, it can […]
February 22, 2025
It’s been a few years since I’ve written here on Small Business Sidekick’s official blog (most of my previous posts will be refreshed here in the […]