February 23, 2026

Symmetry: Making Your Online & Offline Representation Seamless

I write a lot about balance when it comes to digital marketing.     Balance is crucial in many respects – from fending off volatility coming […]
February 16, 2026

Marketing Balance Revisited: Why It’s More Important Now Than Ever For Small Businesses

Last year I mentioned the importance of balance when it comes to digital marketing for small businesses.     In that post I described how keeping […]
February 2, 2026

What Are You Really Offering?

Last year in this blog I mentioned the importance of understanding what matters most to your best customers.   This can be a helpful starting point […]
January 26, 2026

Focus And Fundamentals: Make Them Your Core Strengths In 2026

Welcome to 2026 – it’s good to be back writing again in the New Year.     Last year in this blog I went into detail […]