The inciting incident.   You might have heard this term used in different contexts – perhaps in a book or movie when the main character or […]

Over the past 17 years, I’ve seen endless hype cycles in digital marketing.   A “hype cycle” is when some marketing task, tactic or other method […]

With spring coming up quickly, it’s often the time when demand rhythms start to shift for many industries.   Demand, of course, is the desire & […]

Focus.     A few weeks ago I mentioned that this and fundamentals as being some important areas to make your core strengths in 2026.   […]