The Small Business Sidekick Blog
All things marketing for small businesses and entrepreneurs.
April 6, 2026
The inciting incident. You might have heard this term used in different contexts – perhaps in a book or movie when the main character or […]
March 30, 2026
Over the past 17 years, I’ve seen endless hype cycles in digital marketing. A “hype cycle” is when some marketing task, tactic or other method […]
March 23, 2026
I write a lot about search on this blog – it’s my first love and most experienced field of study in the larger subset of digital […]
March 16, 2026
With spring coming up quickly, it’s often the time when demand rhythms start to shift for many industries. Demand, of course, is the desire & […]