The Small Business Sidekick Blog

All things marketing for small businesses and entrepreneurs.

September 15, 2025

Freshness and relevance for small business in digital marketing

Published by Daniel A. Dahlen on September 15, 2025

Staying Fresh: An Important Piece Of Staying Relevant In The Digital World

I write about relevance a lot in this blog – for good reason. Being – and staying – relevant is one of the […]

September 8, 2025

The Absolute Best Source of Data For Small Businesses

Published by Daniel A. Dahlen on September 8, 2025

This Is (Still) The Absolute Best Source Of Data For Your Small Business

We live in an era of endless digital data. According to some sources, there are 402 million terabytes of data created every […]

September 1, 2025

Cause and Effect Digital Marketing Analytics For Small Businesses

Published by Daniel A. Dahlen on September 1, 2025

Impressions, Clicks, Visits, Conversions & Attribution: A 10,000 Foot View Of Digital Analytics For Small Businesses

I’ve covered a lot of core concepts on this blog so far this year – from alignment and differentiation to breakdowns of various digital spaces for […]

August 25, 2025

Consistency Is Key For Small Business Digital Marketing

Published by Daniel A. Dahlen on August 25, 2025

Consistency Wins: 4 Key Areas Consistency Can Keep Your Small Business Ahead In The Digital World

Being a small business owner comes with many, many challenges (as I’m sure you’re well aware). While there are plenty of offline challenges […]