The Small Business Sidekick Blog
All things marketing for small businesses and entrepreneurs.
April 13, 2026
Chaos. Every business fights against the forces of chaos and in uncertain conditions, small businesses can feel the brunt of that chaos – especially without […]
April 6, 2026
The inciting incident. You might have heard this term used in different contexts – perhaps in a book or movie when the main character or […]
March 30, 2026
Over the past 17 years, I’ve seen endless hype cycles in digital marketing. A “hype cycle” is when some marketing task, tactic or other method […]
March 23, 2026
I write a lot about search on this blog – it’s my first love and most experienced field of study in the larger subset of digital […]