The Small Business Sidekick Blog

All things marketing for small businesses and entrepreneurs.

November 10, 2025

Location, Location, Location: When Proximity Can Tell You About Quality

Way back, earlier this year I mentioned how knowing where your customers are is an important piece of alignment (see The Alignment Delta for more details). […]
November 3, 2025

Repetition, Reputation & Relevance: Controlling Your Small Business Digital Destiny

There are few guarantees when it comes to starting and growing a successful small business.     From the early phases of getting a foothold in […]
October 27, 2025

Keep It Simple: Choosing Topics For Your Small Business Content

“Where do you get your ideas?”       “What should I write about?”       These are some of the most common questions I […]
October 20, 2025

A Closer Look: Who, Exactly, Are Your Best (Ideal) Customers?

The last few weeks I’ve gone through some items you can sharpen up before 2026, along with some thoughts on what you can do to help […]